Shame Movement

Founded by 15 citizens in June 2019, the Shame Movement has grown to include 150 activists across Georgia. We are united by the goal of achieving Euro-Atlantic integration and systemic democratic reforms through non-violent activism. Our mission is to increase citizen involvement in politics, especially among young people.

Our Achievements

Throughout our existence, the Shame Movement has always been at the forefront of the fight for democracy, leading numerous significant campaigns. Our experience includes public campaigns across digital and outdoor channels, such as:

Electoral System Reform

We began advocating for a proportional electoral system in 2019, achieving success in March 2020. This reform expanded parliamentary representation for smaller groups, laying the foundation for a pluralistic political system.

Citizen Participation in Elections

Our 'Get Out the Vote' campaign on social media led to an 11% increase in voter participation among 18-35-year-olds in the 2020 elections.

Humanitarian Campaign During the Pandemic

During the ongoing COVID-19 pandemic, we conducted a volunteer campaign that provided over 5,000 beneficiaries with essential supplies, including food, medicine, and clothing.

Exposing the Judicial "Clan"

Through an information campaign, we exposed the existence of a "clan" within the Georgian judicial system to the general public. This campaign culminated in the sanctioning of the leading members of this clan in 2023.

Solidarity with Ukraine

One month before Russia's full-scale invasion of Ukraine and after February 24, we organized pro-Ukraine rallies. Additionally, with the help of 2,000 volunteers, we collected and sent medicines and medical supplies to Ukraine.

EU Membership Candidacy

In March 2022, alongside our fellow citizens, we demanded that the government submit an application for EU membership. On June 20, in anticipation of the historic decision by the European Council, we organized one of the largest gatherings in modern history, "Home to Europe," which saw the participation of approximately 150,000 people.

Our Team

Giorgi Mjavanadze

  • Executive Director

Giorgi Mjavanadze is a co-founder and executive director of Shame Movement. He is a graduate of the Faculty of Social Sciences at the Free University of Tbilisi. Giorgi has diverse experience in both public and private sectors. He possesses skills in project management, strategic planning, campaign development, public relations, research, and communication strategy.

Ani Tavadze

  • Development Officer

Ana Tavadze is a journalist, development officer, and activist. Previously, she worked as a correspondent for The European Correspondent, an online media outlet based in Brussels, and as a journalist and project manager at Forbes Georgia, BMG, and the Economic Policy Research Center (EPRC). She is currently a development officer for the Shame Movement and GrlzWave, as well as a project manager for Tbilisi Pride. Ana’s skills include project management, research, grantmaking, digital media, fundraising, writing, and negotiation. She holds a BA in Media Studies and Political Science from the University of Amsterdam.

Dachi Imadedze

  • Copywriter and Campaign Strategist
  • Member of the Board

Dachi Imedadze is the copywriter and campaign strategist for the Shame Movement. He has worked in the creative teams of Mozaika, Kollektiv, and Leavingstone creative advertising agencies. Additionally, he was a volunteer member of Students for Liberty, one of Europe’s largest student networks. Dachi holds a bachelor’s degree in Governance and Social Sciences from Free University of Tbilisi. His skills include creating brand strategies, planning and executing communication campaigns, photo-video production, and writing.

Mariam Dolidze

  • Chairwoman of the Board
  • Recruitment Manager

Mariam Dolidze is an actress and activist. She has been involved in public activism since August 7, 2018, starting with an event dedicated to the 10th anniversary of Russia’s invasion of Georgia, aimed at raising awareness of the Russian occupation. A year later, Mariam became the co-founder of Shame Movement. Currently, she is the chair of the Movement’s board and the Activist Recruitment Manager.

Tamar Kuratishvili

  • Regional Recruitment Manager

Tamar Kuratishvili currently serves as the regional recruitment manager for the organization. From 2020 to 2023, she led the Batumi office and was actively involved in regional activities. Tamar has 12 years of experience as an analyst, journalist, and blogger in local media. Tamar has 12 years of experience as an analyst, journalist, and blogger in local media. She has worked as a journalist for the EU Neighbors East project. Additionally, he has held roles in non-governmental human rights organizations, including communications manager and information promotion specialist. Tamar has also worked as the editor and producer for educational online publications such as edu.aris.ge and studinfo.aris.ge.